Before Hive, I was a Product Design Manager at
Instagram, helping retailers connect to the right audiences and enabling buyers be inspired by amazing brands and products. Before Instagram, I was a UX Manager at Shopify, working on
Shop app — Shopify's first consumer-facing app designed to help people discover and purchase from the diverse merchants powered by Shopify.
Prior to Shop, I was Director of Design at
Blinkist, where I established the design organisation — Product Design, Visual Communication and Research — from the ground up. I established the standards and processes that contributed to creating a recognisable and beloved brand, along with a supportive team culture and a high standard of design excellence.
As my career has evolved, so have the challenges I tackle—now they’re often more abstract and complex, weaving together not only design but people, business, and culture. I enjoy diving into the 'why' of these challenges and discovering creative ways to solve for them.